Invitation - Seminar "Doing market space research: auto-ethnographic reflections"

Join us on 10 June, between 10am and 12pm for our latest Methodological Seminar with Mofeyisara Oluwatoyin Omobowale from the Institute of Child Health in the University of Ibadan. She will talk on "Doing Market Space Research: Auto-ethnographic Reflections". The market space is one of the major public spaces in Nigeria that is central to not only economic development but also societal growth and wellbeing. For the Yoruba of South West Nigeria transcends economic activities. The space is potent for diverse disciplinary research, including anthropology, economics, sociology, geography and public health among others.

This presentation is on the techniques of data collection in market studies. The market is a community within the society, it is rowdy, but organized, chaotic, yet structured with numerous opportunities for studies. This presentation aims to reflectively discuss how she conducted market research over the years. Mofeyisara will recount personal and particular fieldwork experiences and how doing fieldwork in the market spaces has shaped her research from a practical and relational point of view. The seminar will describe the practice of market research as a craft, an adventure filled with surprises, setbacks and potential reorientations.

Practical information :

Time & Date : Tuesday, June 10 between 10am and 12pm

Location : IFRA-Nigeria Resource Centre, Institute of African Studies, University of Ibadan

Deadline for registration : 6 June 2025

Registration link :  https://forms.gle/VryFv2PoDhUaMYbA7